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Chocolate Shop - Demo
1. Generate Synthetic Data
2. Descriptive Statistics
3. Run Propensity Models
4. Run CLTV Models
5. Create OptiMax Segmentation
6.Media Mix Modeling
7. Exploring Gen AI
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3.Media Mix Modeling
 17_Media_Mix_Modeling_Budget_Allocation_by_Channel_for_future_campagins_.v1_02.24.25ipynb
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